AWOL LAN approached Dialog with a need to freshen up their old identity that simply didn't reach their intended target markets any more, especially women.
AWOL bills itself as a family-friendly LAN party. Many of its members bring their children along as a bonding experience. It had also included tabletop gaming and console gaming in recent years.
The solution was to include all of these items in a fresh identity that was approachable, memorable, and spoke to the general fun experience someone could expect at AWOL LAN.
Mission accomplished? We believe so.
